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WHO IS HE?

Edward "Sarge" Sargent of DeSarge Danceworld in Naperville.


HOW LONG IN BUSINESS?


Sarge (as he is known by his students) has taught the art of dance for over 25 years at various dance studios. Sarge owned studios in both Naperville and South Africa for 25 years before selling the business. Three months ago, Sarge established himself as a newly independent dance instructor dance styling and opened DeSarge Danceworld in Naperville.


BUSINESS DESCRIPTION/ SERVICES OFFERED:


DeSarge Danceworld offers instruction in American and International Style Ballroom and Latin, including Salsa, Jitterbug, Swing, Country & Western, American Tango, Bolero, Argentine Tango, Vals, Milonga and much more. Sarge specializes in private and group instruction for social and competitive dance. Sarge also runs special dance workshops, performance showcases and other dance events. From beginner to advanced levels, Sarge is a seasoned and extremely versatile teacher offering comprehensive services.


WHAT MAKES IT UNIQUE: showcase dancing


What makes DeSarge Danceworld truly unique is Sarge himself, succinctly described in two words: brilliant inspiration. Sarge has pure passion for teaching dance, evidenced by unwavering high energy, infectious enthusiasm and total dedication. He does not simply teach - he motivates, creates, sculpts, encourages and inspires. His range of dance knowledge and accomplishment allow him to offer instruction seldom found at other dance studios, such as the Argentine tango series and his specific brand of dance technique classes. Not only does Sarge have the ability to train the most awkward, self-conscious beginner through the most skilled dancer, competitive dancing but he maintains a sincere interest in doing so to help each of his students achieve the fullest potential of personal growth. Sarge is a man of integrity who is a credit to the dance world...a charismatic maverick who is energetic beyond belief. SOME ACCOMPLISHMENTS: Sarge is Gold qualified in American Ballroom and Latin dance. His dance credentials include South African Rock & Roll Champion; certifications in American Style and International Style Bronze, Silver and Gold Dance; and international certification in Ballroom and Latin Dance. He has won numerous top teacher and dance competition awards nationally and internationally, including International Smooth & Rhythm, US Terpsichore Assn., Chicago, IL 2001; and Ballroom & Latin Dance, Fred Astaire Studios, Johannesurg, South Africa 1978-1985.



Sarge’s creative accomplishments transcend the dance world, having won recognition in other genres. He completed an Associate Degree in Applied Science in Design and Multimedia at Westwood College in Woodridge, December, 2002. He operates Eagle Eye Images, a graphic design business, through which he also produces self promotional pieces for his dance business. He has a special interest in website design. He designed and maintains his own website for DeSarge Danceworld.


HOW IT GREW:


Sarge’s lofty dance qualifications and talent provide a strong base for the outstanding instruction he offers. His reputation is widely known within the Chicago dance community. His high respectability has earned him a long list of loyal clients.


OVERALL IMPRESSION OF BEING AN ENTREPRENEUR:


To illustrate Sarge’s entrepreneurial attributes, we refer to a study by William Jennings in which entrepreneurs were given a list of attributes and asked to rate their importance for success. The seven most highly ranked qualities were perseverance; desire and willingness to take the initiative; competitiveness; self-reliance; a strong need to achieve; self-confidence; and good physical health (William E. Jennings, "A Profile of the Entrepreneur" in Entrepreneurship: A Primer for Canadians). These qualities are an apt description of Sarge.




DeSargeDanceworld
632 Amersale Dr.
Suite 104
Naperville, IL 60563
phone: 630-309-9256
desargedanceworld.com


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